A proposal is a set of pages. Some are about this job and change every time; some are about your company and stay the same until you change them; some are pages you keep and reuse. Every one of them can be reworded, reordered, or left out entirely on any single proposal.
Cover
The first thing they see: your name and license, the job, and a photo or two of work like it.
A note from us
A letter in your voice, before any numbers — who you are and why this job is worth doing well.
About us
Who you are, what you do, and where — your website's own words, so a client knows the company before the numbers.
Your project
The job played back in plain words, so they can check you heard them right.
Why clients choose us
The handful of reasons you win work, stated once and reused.
Scope of work
The work itself: priced groups and the lines inside them. The backbone of the document.
Your investment
The money page: the total, anything that adds or takes off, and when payments come due.
Allowances
Material budgets on their own page, each with its own number — only on jobs that carry them.
What to expect
What happens when — first call to final handoff, so nobody is guessing.
Recent work
Finished jobs like this one, photos first.
The people behind your project
The people who show up — names, faces, and who to call.
In their words
Other people's words about your work, which carry further than your own.
The fine print
Payment terms, your warranty, what isn't included, and the rest of the fine print.
Getting started
What to do if they want to go ahead — the close, and how to reach you.
Not every page has a fixed job. The blank pages are yours to name: a Project story (a photo, a few facts, the story in your words) for a past project worth showing, a Written page for anything the standard pages don’t say, and a Photo page for a before-and-after. Add as many as you like; save the ones you’ll use again.
Not every proposal carries every page — your template decides which ones a new proposal starts with, and you can add or drop any of them as you go. A page you leave out is hidden, not deleted; it comes back whenever you want it.